How campaigns actually work.
See how different types of brands can use covari to find creators, structure campaigns, and manage partnerships.
Beauty & Skincare Brand
Beauty & Skincare
Challenge
Reach health-conscious women aged 25-35 with authentic product reviews — not polished ads that feel scripted.
Solution
Use covari's audience alignment to find micro-creators (20K-80K followers) whose audiences match your target demographic. Run a milestone-based campaign with structured deliverables.
Instead of paying influencer agencies high fees for low transparency, brands see real creator metrics before committing and only pay for approved work.
Health & Fitness Brand
Health & Fitness
Challenge
Launch a new supplement line with credible fitness creators who can demonstrate the product authentically.
Solution
Find fitness creators through covari's verified analytics. Start with Product Exchange to test creator fit, then convert top performers to paid partnerships with milestone payments.
Product exchange lets brands test creator fit before committing budget — then convert the best performers into long-term paid partners.
Consumer Tech Brand
Consumer Electronics
Challenge
Launch a new product to a tech-savvy audience with honest reviews from creators who actually test products — not scripted endorsements.
Solution
Partner with tech reviewers via covari using structured proposals that include unboxing, review period, and final verdict videos. Full payment protection for both sides.
Structured proposals mean everyone knows exactly what's expected. No scope creep, no surprises. Just clean execution with payment protection.